Shell Just Made an Interactive Music Video Specifically for Snapchat

Shell is rebooting the #makethefuture music video itlaunched last monththat featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade. It's the same song—a cover of American Author's "The Best Day of My Life"—but now it's been reformatted for Snapchat's vertical video and offers interactive features. A Snapchat user can switch between the six artists as they sing the tune—an experience that is designed to create a personalized soundtrack. The user ...